Transforming an E-commerce Website into a Lead-Generating Hub

Overview:
A leading e-commerce brand approached us to migrate their WordPress website to HubSpot. They wanted to elevate their online presence by harnessing the power of HubSpot’s CRM and marketing automation tools while ensuring a seamless user experience during the transition.

Challenges:

• The existing WordPress website had a complex architecture with over 500 product pages and numerous integrations for payment and inventory management.
• Maintaining SEO rankings and minimizing downtime during the migration was crucial.
• The brand sought to leverage HubSpot’s personalization features to better target customers.

Our Approach:

1. Strategic Planning: Conducted a comprehensive audit of the WordPress site to map out content, plugins, and integrations requiring migration.
2. Custom Migration Framework: Built a bespoke migration strategy using HubSpot’s APIs to ensure the website’s structure and data integrity were preserved.
3. Enhanced User Experience: Redesigned key sections of the website to align with HubSpot’s capabilities, integrating dynamic content and smart CTAs to drive conversions.
4. SEO Optimization: Transferred meta tags, canonical URLs, and redirects to preserve the brand’s search engine rankings.
5. Testing & Deployment: Thoroughly tested the website on staging environments before deploying on HubSpot to guarantee a glitch-free launch.

Results:

• 25% increase in conversions within three months due to enhanced lead capture and personalized content delivery.
• A fully integrated marketing and CRM solution, enabling the client to track the customer journey from the first interaction to final purchase.
• Smooth migration with zero downtime and no loss in SEO rankings.