Transforming an E-commerce Website into a Lead-Generating Hub

Overview:
A leading e-commerce brand approached us to migrate their WordPress website to HubSpot. They wanted to elevate their online presence by harnessing the power of HubSpot’s CRM and marketing automation tools while ensuring a seamless user experience during the transition.

Challenges:

• The existing WordPress website had a complex architecture with over 500 product pages and numerous integrations for payment and inventory management.
• Maintaining SEO rankings and minimizing downtime during the migration was crucial.
• The brand sought to leverage HubSpot’s personalization features to better target customers.

Our Approach:

1. Strategic Planning: Conducted a comprehensive audit of the WordPress site to map out content, plugins, and integrations requiring migration.
2. Custom Migration Framework: Built a bespoke migration strategy using HubSpot’s APIs to ensure the website’s structure and data integrity were preserved.
3. Enhanced User Experience: Redesigned key sections of the website to align with HubSpot’s capabilities, integrating dynamic content and smart CTAs to drive conversions.
4. SEO Optimization: Transferred meta tags, canonical URLs, and redirects to preserve the brand’s search engine rankings.
5. Testing & Deployment: Thoroughly tested the website on staging environments before deploying on HubSpot to guarantee a glitch-free launch.

Results:

• 25% increase in conversions within three months due to enhanced lead capture and personalized content delivery.
• A fully integrated marketing and CRM solution, enabling the client to track the customer journey from the first interaction to final purchase.
• Smooth migration with zero downtime and no loss in SEO rankings.

Migrating and Customizing SharePoint On-Premise to SharePoint Online and Microsoft Teams

Overview:
A globally operating, publicly listed German consumer goods company based in Hamburg engaged us to support their IT infrastructure transformation. The project involved the migration and customization of on-premise SharePoint solutions to the cloud (SharePoint Online and Microsoft Teams) as part of the client’s broader workplace modernization program.

Challenges:

• Transitioning from on-premise IT infrastructure to a cloud-based environment while maintaining seamless business operations.
• Addressing complex customer requirements for web and SharePoint solutions with minimal downtime.
• Managing and documenting incident and change requests in a timely and structured manner.
• Coordinating multiple teams and stakeholders to ensure smooth execution within tight deadlines and budgets.

Our Approach:

1. Strategic Project Support:
   • Acted as IT Project Manager, contributing to project coordination and management.
   • Created detailed project plans, managed timelines, and monitored milestones to ensure project alignment.
2. Migration and Customization:
   • Facilitated the migration of on-premise services like Microsoft Exchange, SharePoint, and other systems to Microsoft 365.
   • Customized SharePoint Online and Microsoft Teams environments to meet the client’s specific requirements.
3. Consultation and Implementation:
   • Collaborated with the client to define processes, specify requirements, and develop rollout plans.
   • Supported the development of training materials and conducted onboarding sessions for team members.
4. Documentation and Quality Assurance:
   • Documented customer requirements, created knowledge bases, and defined user guidelines.
   • Conducted thorough quality assurance to ensure all deliverables met the highest standards.
5. Tools and Methods:
   • Utilized Scrum methodologies, Jira, Confluence, and HP Service Manager for project management and tracking.
   • Leveraged Office 365 tools, including SharePoint, Teams, Exchange, Yammer, Excel, Word, and PowerPoint, to enhance collaboration and efficiency.
6. Incident and Change Management:
   • Monitored, tracked, and implemented incident and change requests through defined workflows.
7. C-Level Reporting and Stakeholder Communication:
   • Prepared detailed project status reports and dashboards for C-level stakeholders using SharePoint tracking tools.
   • Ensured transparent communication with all teams involved, facilitating budget and resource planning.

Results:

• Seamless Cloud Migration: Successfully migrated critical services to Microsoft 365 with minimal downtime.
• Enhanced Collaboration: Improved team efficiency with the customized SharePoint Online and Teams solutions.
• Scalable Infrastructure: Delivered a future-proof IT infrastructure ready to support the client’s global operations.
• Comprehensive Documentation: Established a robust knowledge base and user guidelines to empower end users and reduce dependency on IT support.
• Effective Project Execution: Maintained timelines and budgets while aligning deliverables with client expectations.

This project highlights our expertise in cloud migration, project management, and delivering tailored IT solutions for complex enterprise environments.